Vector vs Rastor

When designing a corporte identity - logo - there is no cardinal rule in what software package you should use to get your concept to something visual.

For some logo examples goto http://www.savantcreative.co.za/index.php?option=com_digifolio&catid=5&Itemid=5

I am more old school and believe in the term "less is more" so my initial concepts for the logo are one dimentional and usually consist of two complementary colours, which are drawn up on a 'vector based 'programme, such as Freehand. This programme uses points, lines and curves and are best used in CAD work. Being a vector file it can easily be scaled up without losing any quality.

On occasion I feel the need to take the logo a step further and assign some form of 3D. In this instance, I import my vector file into a 'rastor' programme such as Photoshop. This programme works as an array of pixels and is best used in photographic work. Bear in mind when designing or enhancing a logo in this programme, it is best to keep your pixels/inch resolution 300 pixels or above. By implementing this hi resolution you will keep your detail of your logo when scaling up.

There are instances when working with 'vector based' programmes is best practice, and instances when working with 'raster based' programmes is best practice. There are times when both formats come together.

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